Bars across the UK could soon be creating more pub jobs as they prepare for the start of British Pub Week.
Running from October 30th to November 6th, the week aims to celebrate the role that pubs play in the local communities and society as a whole.
"Pubs are so much more than places that sell alcohol, they are unique and they are for all - from the old-timer who visits his pub to see his pals, to the families, couples and friends who meet up for special occasions," founder of British Pub Week, Inez Ward, told Punch Taverns.
She went on to say that uniting all members of the pub industry in preparing for the week had been a "fantastic experience".
Earlier this month, auctioneer Mark Jenkinson & Son told the Star that more pubs will start to be put up for sale in South Yorkshire over the coming months.
Showing posts with label British Pub Week. Show all posts
Showing posts with label British Pub Week. Show all posts
Monday, October 25, 2010
Wednesday, October 20, 2010
Greene King Ads Back "Proper" Pubs
Greene King has launched a major £1.5m national press advertising campaign extolling the virtues of its “proper pubs”, reports the Morning Advertiser.
It is the first major national media pub campaign since Greene King sponsored Ant & Dec’s Saturday Night Takeaway a few years ago.The campaign launched at the weekend and will run for six weeks across a variety of broadsheet and tabloid titles - and it will be repeated in the Spring.
There are a total of six different full-page adverts, each talking about the unique service and experience that a pub offers.
“The Parched Hound” advert, for example, reminds consumers that any of its pubs will happily provide a water bowl for your dog — “All you need to do is ask”.“The Glass on the Grass” advert, which appears in the Daily Telegraph this morning, reminds consumers that “pints in plastic aren’t proper”.
Greene King chief executive Rooney Anand said the campaign derives from research that shows consumers want very traditional things from their pubs.
The company’s research had shown the word that consumers use most regularly in relation to their notion of an outstanding pub is “proper”.He said the campaign was a signal that Greene King wanted to invest in the pub market and is timed with British Pub Week in mind — it runs between 30 October and 6 November.
It is the first major national media pub campaign since Greene King sponsored Ant & Dec’s Saturday Night Takeaway a few years ago.The campaign launched at the weekend and will run for six weeks across a variety of broadsheet and tabloid titles - and it will be repeated in the Spring.
There are a total of six different full-page adverts, each talking about the unique service and experience that a pub offers.
“The Parched Hound” advert, for example, reminds consumers that any of its pubs will happily provide a water bowl for your dog — “All you need to do is ask”.“The Glass on the Grass” advert, which appears in the Daily Telegraph this morning, reminds consumers that “pints in plastic aren’t proper”.
Greene King chief executive Rooney Anand said the campaign derives from research that shows consumers want very traditional things from their pubs.
The company’s research had shown the word that consumers use most regularly in relation to their notion of an outstanding pub is “proper”.He said the campaign was a signal that Greene King wanted to invest in the pub market and is timed with British Pub Week in mind — it runs between 30 October and 6 November.
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