An analysis by The Daily Telegraph in June showed that 33 companies had referred to the World Cup in stock exchange announcements as having 'a material effect on their business.'
Not surprisingly, eight of these companies were bookmakers, who could always expect a big sports tournament bonanza. ITV, Sports Retailers and of course Pub Companies were also expecting a profitable month. Even though the England Team didn't do a great deal for profits after their Qualifying Round exit, pubs would continue to benefit from the Tournament with PricewaterhouseCoopers reporting that a fifth of all people watch the World Cup in a pub!
Pubcos such as Punch Taverns, Greene King and Fuller's,have said in recent weeks that the good summer weather and football World Cup boosted sales. Meanwhile JD Wetherspoons which doesn't usually show sporting events at its pubs reported that the world cup had little impact on business.
The biggest winners have been the economies of The Netherlands and Spain, according to BloombergBusiness; Their national economies will have received a boost simply from being a finalist, but economists have forecast that Spain's triumph could add as much as 0.25 percentage point to annual economic growth. “Dutch consumers, traditionally conservative spenders, will become euphoric if the country wins the World Cup, boosting economic growth as they step up spending,” On the other hand, “Spain could prevent full-year economic contraction by winning,” said Schotsman, the author of an April report titled “Soccernomics 2010” that predicted a Spanish triumph this year.
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