Local councils are set to get the abililty to crack down on cheap alcohol.
The Government is reported to be considering moves to let councils block alcohol offers at supermarkets and off licences if they are dramatically undercutting prices charged at pubs.
It follows a report which exposes the easy availability of cut-price booze in the UK and the damage it is doing to the nation's collective health.
Prime Minister David Cameron is already backing plans by ten councils in the North West to create a by-law making it illegal to sell alcohol for less than 50p a unit.
He said: "I think the idea of the councils coming together on this is a good one and we will certainly look at it very sympathetically."
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