Midland pubs group Mitchells & Butlers has revealed new plans to reshape the company into a food-led business – months after a boardroom coup was completed.
In a strategic review statement the group said it would expand its food-led mid-market brands Harvester, Toby Carvery, Crown Carveries, Sizzling Pub Co, Premium Country Dining and Vintage Inns.
The moves come as a plan to refocus the firm around its food offer, which includes withdrawing from primarily drinks-led operations and converting into growth brands.
The plans, which follow a 55-day strategy review headed up by new M&B chairman John Lovering, also include developing smaller town centre variants of Harvester and Toby Carvery.
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