World Cup dreams kept alive as trade looks forward to bumper weekend reports the Publican
Pubs are celebrating with relief after Jermain Defoe’s goal against Slovenia rescued the trade from a disastrous World Cup.
Such was the suspected ease of England’s qualifying group – which also contained football minnows the USA and Algeria – that many pubs had budgeted for increased takings from at least four World Cup matches.
However, after two limp draws before yesterday’s decisive fixture it was looking as if England could fall at the first hurdle.
Failure to get past the group stage would have been devastating for thousands of pubs, many of which have built their summer around a successful campaign.
Defoe’s winning goal was worth millions to the trade as it set up a second round clash with Germany that will boost trade for many pubs on Sunday lunchtime and evening.
Ian Payne, chairman of Town & City Pub Company, which owns brands such as Yates’s and Litten Tree, said the Slovenia game was worth £425,000 for the business.And Mark Daniels, licensee of the Tharp Arms in Chippenham, Newmarket, said the victory could potentially see takings trebled on Sunday.
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