The British Beer & Pub Association has produced a guide for pubs and brewers, encouraging them to get involved in British Tourism Week 2011, which runs from 12th to 20th March. The week presents an opportunity to showcase the central role that pubs play in Britain’s tourism and hospitality sector – and make sure this message gets home where it counts.
Pubs can get involved through activities such as quizzes, special meals and events – and by shaping the debate on British Tourism Week’s ‘constituency day’ by inviting their local MP to come and visit the pub on Friday 18th March, and pull a pint to mark the occasion – reminding them just how Britain’s tourism industry depends on pubs.
Brewers can also get involved in British Tourism Week. With British beers a cultural icon, the use of our unique beer and brewing heritage as a magnet for visitors has become increasingly important.
This year’s events include a special celebration of coastal piers, so pubs and breweries that are nearby will have an even greater opportunity to benefit from the activities surrounding these iconic parts of our tourism heritage.
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