The Publican reports that Punch licensees are being promised greater access to local beers after a company link-up with the Society of Independent Brewers (SIBA).
Pubs that are Cask Marque accredited and already selling 50 brewer’s barrels a year will be able to order beers, brewed within a 30-mile radius, through SIBA’s Direct Delivery Scheme, Punch said.
The pubco has been trialling DDS with around 80 pubs in the North East over the last year.
Andy Slee, Punch’s buying club director, said: “The aim was to look at how local ales can further grow the sales in these pubs and the learning is clear – the best return for all is when a licensee is supplementing their existing thriving cask business with ales sourced through SIBA.”
He added: “The ‘buy one, get one free of tie’ aspect of our new lease agreement and this latest initiative with SIBA reinforce our commitment to be the best value and most trusted pub partnership business in the UK.”
Punch said it also working with licensees to organise beer festivals, with more than 100 planned for next month and a target of 650 for the year.
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