April's two four-day bank holiday weekends, coupled with glorious weather throughout much of the country, will drive a £1.2 billion spending spree, the British Beer and Pub Association (BBPA) has said, reports the Mystery Dining Company.
The 11-day period, which celebrates Easter and the royal wedding, has brought about a rise in people drinking, eating out and shopping, as more than one in five Britons take the entire period off work.
The BBPA said an additional £600 million will be spent in bars with a further £620 million boosting the retail, travel and tourism sectors.
A recent survey conducted by The Mystery Dining Company, completed by more than 400 respondents, revealed that 20 per cent of participants indicated that a visit to the pub over the course of the coming weekend would be more likely than normal.
Indeed, many pubs and restaurants are offering special promotions to attract customers over the royal wedding period - see our recent article here.
At the Cross Keys public house in Nottinghamshire, for example, drinkers will benefit from drinks at 1981 prices – the year of Charles' and Diana's wedding.
After buying their first drink at full price, patrons will then get a royal wedding token giving them their second drink at the price it was in 1981.
Landlord Roy Wood told the Morning Advertiser: "Everyone is doing themed pies and drinks, so I thought of a way of linking it with the year of Diana's wedding."
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